Marketing Automation Agency in Bangkok, Thailand

Marketing Automation That Personalises, Converts and Retains

Most marketing teams spend too much time on repetitive tasks sending the same emails, following up manually, and reacting to customer behaviour instead of anticipating it. We design and implement marketing automation systems that handle these tasks for you reaching the right customer, at the right time, with the right message so your team can focus on strategy instead of execution.

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Marketing Automation Agency

At Stars Commerce we design and implement marketing automation systems built around how your customers actually behave not generic drip sequences that treat every subscriber the same. We connect your marketing tools, map your customer journeys, and build automated flows that respond to real signals a browse, an abandoned cart, a purchase, a period of inactivity delivering the right message at exactly the right moment, at scale.

Marketing Automation Services

We cover the full spectrum of marketing automation from email and SMS to CRM workflows and AI-driven personalisation building systems that work across every stage of the customer journey.

Email Marketing Automation

We build automated email flows triggered by real customer behaviour welcome sequences, abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and VIP flows each configured around your brand and tested before going live.

SMS & Push Notification Automation

We extend your automation beyond email building SMS and push notification flows that reach customers on their phones at the moments that matter most, without feeling intrusive.

Customer Segmentation & Personalisation

We segment your audience by behaviour, purchase history, and engagement level then build personalised messaging for each segment so every communication feels relevant, not generic.

CRM & Workflow Automation

We connect your CRM to your marketing tools and automate the workflows between them lead scoring, pipeline updates, internal notifications, and follow-up sequences so nothing falls through the cracks.

Lead Nurturing & Lifecycle Marketing

We design automation flows that guide prospects from first contact through to purchase and existing customers through to repeat purchase and loyalty with the right content at each stage of the journey.

Automation Audit & Optimisation

Already have automation in place but not sure it's working as well as it could? We audit your existing flows, identify gaps and underperforming sequences, and rebuild or refine what's needed.

Our Marketing Automation Strategy

Marketing automation is only as good as the strategy behind it. Here's what makes our approach different.

Behaviour-First, Not Broadcast-First

Most automation tools default to sending the same message to everyone on a schedule. We build flows that respond to what customers actually do a page visit, a purchase, a period of silence so every message is relevant to where that person is right now.

Connected Across Your Stack

Automation only works when your tools talk to each other. We connect your email platform, CRM, ecommerce store, and analytics so data flows between them giving you one consistent view of each customer across every touchpoint.

We Measure What Matters

We track revenue generated, not just open rates and click rates. Every automation flow is tied back to a business outcome and we report on the numbers that actually tell you whether it's working.

Our Works

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Converse Thailand

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Madame Louise

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Our Marketing Automation Process

Discovery & Audit

We start by reviewing your current marketing setup tools, existing flows, data quality, and how your systems are connected to understand what's working, what's missing, and where the biggest opportunities lie.

Strategy & Journey Mapping

We map your customer journeys from first contact through to purchase and beyond identifying the key moments where automation can improve the experience, increase conversion, or recover lost revenue.

Platform Setup & Integration

We configure your marketing automation platform, connect it to your CRM, ecommerce store, and other data sources, and make sure data is flowing cleanly between everything before building any flows.

Segmentation & Data Setup

We clean and segment your audience data building the lists, segments, and tags needed to send the right message to the right person, rather than blasting the same content to everyone.

Flow Build & Content Creation

We build and configure each automation flow writing the copy, setting the triggers, timing, and conditions so every message is relevant, on-brand, and sent at the right moment.

Testing & QA

We test every flow thoroughly before launch checking triggers, links, personalisation tags, and rendering across devices so nothing goes live with errors.

Launch, Monitor & Optimise

Once live, we monitor performance closely open rates, click rates, conversion rates, and revenue generated and continuously refine flows based on real data to improve results over time.

Marketing Automation FAQs

What is marketing automation and how does it work?

Marketing automation uses software to send the right message to the right person at the right time automatically, based on their behaviour. Instead of manually sending emails or following up with every lead, the system does it for you triggered by actions like signing up, browsing a product, or abandoning a cart.

We already have an email platform do we need to switch?

Not necessarily. We work with most major platforms including Klaviyo, HubSpot, Mailchimp, and ActiveCampaign. If your current platform can do what you need, we'll build on top of it. If it can't, we'll tell you honestly and recommend one that fits your goals and budget.

How is marketing automation different from just sending email newsletters?

A newsletter is a broadcast the same message sent to everyone at the same time. Marketing automation is triggered it responds to what each individual person does. Someone abandons a cart, the system sends a recovery email. Someone buys, the system sends a thank you and a product recommendation. The result is more relevant communication and significantly higher conversion rates.

How long does it take to set up marketing automation?

A focused implementation covering your core flows like welcome, abandoned cart, and post-purchase typically takes 3 to 6 weeks depending on the complexity of your setup and how much data cleaning is needed. More advanced automation covering full lifecycle marketing takes longer. We'll give you a realistic timeline after the discovery phase.

What results can we expect from marketing automation?

The most consistent wins are abandoned cart recovery (typically recovering 5-15% of abandoned carts), increased repeat purchase rates from post-purchase flows, and reduced manual workload for your team. Exact numbers depend on your industry, audience, and current baseline which is why we set up proper tracking from day one rather than quoting generic benchmarks.

Do you manage the automation ongoing, or just set it up?

Both options are available. Some clients want a full setup and handover so their team manages it internally. Others prefer ongoing retainer support where we monitor performance, update flows, and build new sequences as the business evolves. We'll recommend the right model based on your team's capacity and goals.

We're here to scale your ecommerce business.

Let's talk.

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