Most businesses have more data than they know what to do with but without the right tracking, reporting, and interpretation, it's just noise. We help brands set up proper analytics foundations, build dashboards that surface the right numbers, and translate data into clear, actionable insights that inform smarter marketing, better product decisions, and faster growth.
At Stars Commerce we help brands move from data collection to data-driven decision making. Too many businesses run on incomplete tracking, conflicting numbers across platforms, and reports that tell them what happened but not why or what to do next. We fix the foundation first making sure the right data is being captured accurately then build the reporting layer that turns that data into a clear, consistent picture of business performance across marketing, ecommerce, and operations.
We cover the full analytics stack from getting your tracking right at the foundation to building the dashboards and intelligence layer that helps you make faster, more confident decisions.
We set up and configure your analytics infrastructure GA4, Google Tag Manager, pixel tracking, and conversion events making sure every key action on your site is being captured accurately before building any reports on top of it.
We configure ecommerce tracking to give you a clear picture of revenue, product performance, cart abandonment, checkout behaviour, and customer lifetime value — so you know exactly what's selling, what isn't, and why.
We build custom dashboards in Looker Studio, Power BI, or your preferred platform pulling data from your marketing channels, ecommerce store, and CRM into one clear view so you spend less time pulling reports and more time acting on them.
We set up proper conversion tracking and attribution so you know exactly which channels, campaigns, and touchpoints are actually driving revenue not just which ones are claiming credit for it.
We analyse who your customers actually are, where they come from, how they behave across touchpoints, and what distinguishes your best customers from everyone else giving you the insight needed to acquire more of the right people and retain them longer.
For businesses building a data foundation from scratch, we help define what to measure, how to structure your data, which tools fit your needs, and how to build a reporting system that scales as your business grows.
Good analytics isn't about having more data — it's about having the right data, presented clearly, and acted on consistently. Here's how we approach it.
Most analytics problems start at the tracking layer missing events, duplicate data, or pixels firing incorrectly. We always fix the foundation before building dashboards on top of it, because reports built on bad data are worse than no reports at all.
We don't build dashboards that impress in presentations but confuse in practice. Every report we build is designed around the decisions it needs to support showing the right people the right numbers, without the noise.
Your customers don't exist in one channel they find you through search, click an ad, and buy after an email. We connect data across your marketing channels, ecommerce platform, and CRM so you see the full picture, not just isolated channel metrics.
From tracking setup and dashboard builds to full business intelligence implementations here's how we've helped brands get a clearer picture of what's actually driving their results.
We start by reviewing your current analytics setup what's being tracked, what's missing, where data is inaccurate, and how your tools are connected — to understand exactly what needs to be fixed or built before anything else.
We work with you to define what actually matters for your business the specific metrics and KPIs that connect to your goals so reporting is built around decisions, not just data availability.
We implement or fix your tracking GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, and any platform-specific conversion events ensuring every key action is captured accurately and consistently across your site.
We connect your data sources marketing platforms, ecommerce store, CRM, and any other relevant systems so data flows into one place and can be reported on consistently without manual exports or reconciliation.
We build custom dashboards tailored to each audience executive overview, marketing performance, ecommerce detail so everyone in the business sees the numbers that matter to their role, presented clearly.
We review the data with you explaining what the numbers are telling you, flagging anomalies or opportunities, and recommending specific actions based on what the data shows.
We monitor your analytics setup on an ongoing basis catching tracking issues before they corrupt your data, updating dashboards as your business evolves, and continuously refining what gets measured and how.
Having Google Analytics installed and having it working correctly are two very different things. Most GA4 setups we audit are missing key conversion events, tracking purchases incorrectly, or counting sessions in ways that make the data unreliable. Before assuming your analytics is fine, it's worth having someone check whether what's being collected actually reflects what's happening on your site.
Analytics typically refers to tracking and measuring what's happening traffic, conversions, revenue. Business intelligence goes a step further combining data from multiple sources (marketing, sales, operations) to give leadership a broader view of business performance and support strategic decisions. In practice, for most growing businesses, the line between the two blurs — which is why we cover both.
This is extremely common and usually comes down to how each platform counts conversions. Google Ads, Meta, and GA4 all use different attribution models and counting windows so the same sale can appear in multiple platforms simultaneously. Getting to a single source of truth requires setting consistent attribution rules and often a unified reporting layer that reconciles data across sources.
For most small to mid-sized businesses, a data warehouse is overkill tools like Looker Studio connected directly to GA4, Google Ads, and your ecommerce platform give you everything you need without the cost and complexity. We'll recommend the right infrastructure for your actual data volume and reporting needs, not the most impressive-sounding solution.
This is an attribution question and the honest answer is that no single attribution model gives you the complete picture. What we do is set up multi-touch tracking that shows you how different channels contribute across the customer journey, combined with revenue-based reporting that goes beyond last-click attribution. It won't be perfect, but it'll be far more accurate than what most businesses are working with.
It depends on what you currently have, what needs fixing, and what level of reporting you need. A basic GA4 audit and fix is a contained project. Building a multi-source dashboard with ongoing reporting support is a longer engagement. After an initial conversation to understand your setup and goals, we'll give you a clear proposal based on what your situation actually requires.
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