CONVERSE THAILAND
Converse Thailand needed a digital storefront as bold as the brand itself. Weighed down by a legacy Magento 2 platform that was slow, costly, and difficult to manage, they partnered with us to make the move to Shopify and build an e-commerce experience that performs as hard as a pair of Chuck Taylors.
Technology
Shopify
Industry
Fashion & Apparel
Services
Web & UX Design
Creative Direction
Migration from Magento
Shopify Development
Techstack
Payment Gateways
ERP
Inventory / Fullfilment
Customer Reviews
Tracking System
Returns Management
The Challenges
Magento 2 was holding them back!
A global brand deserves a platform that keeps up. Converse Thailand's Magento 2 store had become a liability — sluggish page loads were costing them conversions, a rigid backend made every content update a project in itself, and spiralling developer maintenance costs were draining resources that should have been going into growth. Something had to change.
Slow Performance
Heavy page loads hurting conversion rates and user experience across all devices.
Hard to Manage
Simple content and product updates required developer involvement every time.
High Maintenance
Ongoing Magento 2 upkeep consumed budget with little return on investment.
Our Solution
A ground-up Shopify rebuild.
We migrated Converse Thailand from Magento 2 to Shopify — handling full data migration, custom theme development, and a seamless handover that kept the store live throughout. We rebuilt their product catalogue, streamlined the checkout flow, and empowered the internal team with a CMS they can actually use without opening a support ticket.
3x
Faster page load speed after migration
40%
Reduction in platform operating costs
25%
Increase in conversion rate post-launch
