There are various ways to make your brand known or reach potential customers.
You can advertise and promote products and features, but Email Marketing is the most efficient method. One reason is its convenience as you can control everything in one place and send emails to your buyers as desired. So, in this post, we'd like to share about Shopify's Email Marketing: the benefits of email and how to proceed.
What's the actual form of sending marketing emails through Shopify?
At its core, this is the email marketing system specifically for Shopify stores. The platform's goal is to provide e-commerce entrepreneurs with straightforward and user-friendly campaign methods. Email Leads offer special offers and engage with members. You can send 2,500 emails per month for free and install everything for free. When you send 1,000 emails, Shopify charges you $1, which reduces to $0.001 for each additional email.
Main Features:
You can save a lot of time using Shopify's email, which is integrated into the Shopify platform. You can automatically add your store's logo, list, and brand components to your emails. Additionally, you can create emails quickly instead of starting with a blank email and having to recheck product details, prices, etc.
You can always backtrack and make changes because everything is saved instantly. You can configure your campaigns to include your domain name when sending emails. This is important to reduce the chances of your email going to the spam folder and helps readers immediately recognize your brand. This can create long-term interest in Shopify's reputable large-scale data (something everyone should be).
The primary benefits of Shopify's Email Marketing:
Starting as an easy-to-use platform, it's an excellent platform if design and coding are not your strengths, but you still want to create beautiful, effective emails at a relatively low cost. You can send up to 2,500 emails per month with Shopify Email Marketing for free, but most products cost at least $10 per month for a basic package and $20 and up for an advanced package. After that, it's just $1 per 1,000 emails, which is a reasonable and affordable price for most e-commerce owners. Thus, it's a good way to access both email marketing and complete e-commerce. You can manage your entire digital storefront and email campaigns from a single dashboard without switching platforms back and forth. Shopify pulls in all your store components and sales.
How to manage Shopify's Email Marketing
Set up email marketing activities. You need to specify the email subject. Your email activity will be recorded with the name you set when adding a subject, which can change at any time. Steps:
• Go to Marketing in Shopify
• Then select Create Campaign
• Click on Shopify Email
• Choose an email template
• Choose a consumer group after clicking
• Set the email subject
• Additional Options: Enter sample text to customize the text that appears after the email title in the customer's email box, such as finding new summer clothes for you
Change the sender's email address:
When customers receive an email from you, the sending email address that appears in the 'from' field is the sender's email address. If you haven't added additional authorization, some domains may show your sender's email address as store@shopifyemail.com or through shopifyemail.com. Steps:
• Go to Settings in your Shopify admin
• Click Edit under Contact Information
• Change your sender's email address in the Email sender field
• Save
Schedule or send emails:
Before sending emails, you should check the text because Shopify does not check for typos or other errors. To see how your email appears in your mailbox, send a test email to yourself
Check and then send your email
• After editing your email in the editor, click Preview
• Additional Options: Click Edit Email to return to the editor or Exit to go back to the previous page if you need further changes
• Select Send
• Review the information and click Send
One Trial Email
• Click Send Test from Email Editor
• Enter the email address you want to send five test questions to in the Email address field
• Send
Set email time
You may want to set your email time after editing is complete. You can prepare emails for the next day if you've run out of email allocation steps:
• Check in the email editor
• Select Schedule
• Choose the date you want your email to be sent by clicking Select date in the Send date area
• Select the time from the list and click Set time after reading the details of the scheduled email carefully
In summary, we will cover three main parts of this post:
• What is Shopify's Email Marketing?
• Key Benefits of Shopify Email Marketing
• How to Organize Shopify's Email Marketing
Shopify is a crucial option for merchants who want to choose an e-commerce platform to start an online business. So, if you understand Shopify better, you will make your store stand out in customers' eyes, and managing.
