A lot of people think search engine optimization is all about Google. That certainly used to be true, but the search algorithms have changed so much in recent years that the tables have truly turned. Continuing from our ongoing blog on Ways To Create High Converting Website, and How To Drive Website Visitors To Customers, today we'll share how and why is it important to keep your Website Search Engine Optimized.
Optimizing Search On Website
Today, SEO is all about your visitors.
Which is perfect for making more sales too! When we talk about Optimizing search engines, we are actually referring to your visitors/customers. There are a lot of factors that come into play on a website to make your search engine dreams come true, but they’re all worth it in the long run. We have touched on a few of them in the first section, by taking care of your website fundamentals, let’s dive a bit deeper.
Mobile search overtook desktop search since 2015. And, Google made it very clear mobile is critical to search when they released their mobile website tester. This test can quickly tell you whether your site will look good, and function well, on a mobile device. So, if you’re not sure about your site, give it a try now. If the results are negative/red (and you’ve checked it on a few phones too) get this issue solved.
2. On-Page SEO
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. Even if you are not an SEO expert, it’s worth spending an hour or so learning how to tweak your website to get the most search engine traffic. This is what we call On-Page SEO, and it shows you what a perfectly optimized page looks like.
This may seem like something really small and not worth your time. However, we’ve seen clients increase traffic 20% in a single month from these kinds of simple changes.
So, DON'T ignore on-page SEO !