What is On-Page SEO? - Stars Commerce

What is On-Page SEO?

What is On-page SEO?

Just as the name sounds, on-page SEO refers to the optimizations you make to a specific page on your website to get it to rank higher on the SERP for queries related to the keyword it’s targeting. Some of those optimizations are visible on the page itself while others are behind the scenes. This, of course, translates to more relevant traffic to that page, and the more pages optimized on your website, the stronger your SEO muscles become.

On-page vs Off-page SEO

To understand the difference between on-page and off-page SEO, it’s best to go back to the SEO basics. There are three core types of SEO:

  • On-page SEO refers to efforts made directly to the page you’re trying to optimize, such as improving its content or adding keywords.
  • Off-page SEO refers to efforts made on other pages of your site, or with other sites, to help your page to rank, such as with backlinking, listings, social promotion, guest posting, PR, and more.
  • Technical SEO refers to efforts involving the site’s source code, sitemap, speed, security, structured data, and more words that don’t begin with S.


While the overlapping circles look nice, they’re presented that way because these efforts are all interconnected. For example, you’re not going to get backlinks (off-page) if your page content isn’t quality (on-page), and compressing images (on-page) helps with page speed (technical).

On-page SEO checklist

In the rest of this post, you’re going to learn how to do on-page SEO like never before. But like I said, it’s a hefty hustle, so here’s the bird’s eye view of your on-page SEO checklist:

  1. Keyword research
  2. Content quality
  3. Keyword placement
  4. Images
  5. Title 
  6. Headings
  7. Meta description
  8. URL
  9. Links
  10. Technical
  11. Content freshness

Ready to start ranking higher and get more traffic to your website?

At Stars Commerce, we understand that a well-executed SEO strategy can make a significant difference in your online visibility and traffic. Our approach to website SEO is rooted in data-driven analysis, on-page optimization, and off-page link building. We take the time to understand your business goals, target audience, and industry-specific keywords to deliver a customized SEO plan that aligns with your marketing objectives.

Our team of SEO professionals has the experience and knowledge to help you improve your website's ranking on search engines and drive targeted traffic to your site. We use only the latest and most effective SEO techniques to ensure that your website stays ahead of the competition.

If you decide to work with us, you can expect:

  • A comprehensive SEO audit of your website to identify areas for improvement
  • Customized on-page optimization and off-page link building strategies
  • Regular reporting and analysis of your website's performance
  • A dedicated team of SEO professionals who will work closely with you to achieve your marketing objectives

We're committed to delivering exceptional results and helping our clients achieve their marketing goals. If you're interested in learning more about our SEO services or would like to discuss how we can help improve your website's ranking, please don't hesitate to contact us. 

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