What is Search Generative Experience (SGE) and How Does it Affect SEO?

What Is Google SGE? What AI Search Mean for SEO?

SEO is an ever-changing landscape, especially with rapid advancements like artificial intelligence and now with Google’s Search Generative Experience adding new layers of complexity.
In developing SEO (Search Engine Optimization) to ensure your website ranks well in search results, several factors need consideration. It's not just about having high-quality content that meets user needs; it's also essential to focus on the Search Experience (SE) of users.

What Is Google SGE? (Search Generative Experience)

Watch this drumming video before we get into the insights!  



Search Generative Experience (SGE) is a new way to search the web using generative AI. SGE, it's not just about getting search results that match users' queries but also about a user-focused experience that emphasizes understanding and convenience in searching for information.

Generative AI is a type of artificial intelligence that can create new content, such as text, images and code. SGE uses generative AI to provide more comprehensive and informative answers to your search queries. 

For example: if you search for “how to make a paper airplane,” SGE will not only provide you with a list of links to websites with instructions, but it will also generate a step-by-step guide with images and videos.

Or, if you search for “what is the meaning of life,” SGE will provide you with a variety of different perspectives on this question from philosophers, theologians and scientists.

Here are just a few of the ways SGE is intended to help search engine users:

  • Understand complex topics quickly: SGE can generate summaries of complex topics, such as scientific papers or historical events, in a way that is easy to understand. This can save you a lot of time and effort, especially if you are new to a topic.

  • Compare and contrast different options: SGE can help you compare and contrast different products, services or ideas. This can be helpful when making decisions, such as which car to buy or which university to attend.

  • Get creative: SGE can help you generate creative ideas, such as recipes, blog post topics or even code snippets. This can be helpful if you are looking for inspiration or if you need to get started on a project.

  • Add to Sheets function: This add to sheet feature allows you to “insert a search result directly into a spreadsheet and share with friends. It’s your perfect research companion for planning a trip and adding info to your itinerary, or keeping track of other information you’ve found on Search.

Google New Generative AI feature


Factors that contribute to Search Generative Experience include:

  1. Website Speed and Performance: A fast and efficient website loading speed can create a better search experience for users. Websites that load quickly and perform well can also receive favorable evaluations from Google in terms of website performance (Core Web Vitals), which can affect search rankings.

  2. Navigation Experience: User-friendly and easy-to-navigate website designs contribute to a better Search Generative Experience, allowing users to search for information and navigate the website conveniently.

  3. Content Management: High-quality content that caters to user needs can help create a better search experience by providing accurate, easy-to-understand, and valuable contents.

SEO is dead or dying?

Far from it. Yes, it’s getting more complex and competitive.

Search Generative Experience (SGE) is a critical factor in improving the SEO of your website. It’s important NOT to lose sight of the fundamentals of good SEO and Content Marketing: providing value to your audience.

Providing a satisfactory search experience for users can increase the likelihood of appearing in search results and enhance the credibility of your website. Therefore, emphasizing Search Generative Experience should be an integral part of your SEO strategy.

Search Generative Experience or not, value will always be a currency that attracts and retains audiences.


At the end of the day, Google’s objective aligns with ours — providing the best possible answer to a user’s query. 

So, is the sky falling? Probably not. But the ground is definitely shifting, and adapting to those shifts is what will set you apart in the SEO landscape.


How Stars Commerce Can Help

If you’re ready to boost your online visibility and drive business growth, Single Grain’s SEO experts can help!👇

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