There are many ways to increase brand awareness. In this blog post, we’ll discuss some of the best methods and how you can make them work for your business. Check out these tips!
1. Answer to mentions
While developing your brand and products, people will mention it across the internet. When someone mentions your brand on social media, it’s an opportunity to increase brand awareness and connect with potential customers.
By responding to mentions, you can show that you’re listening and caring about your online community.
Quick, personal responses show that there’s a real person behind the brand, and this can help to build trust and loyalty. In addition, responding to mentions gives you a chance to share your brand’s story and highlight what makes you unique.
When done right, responding to social media mentions can be a powerful way to increase brand awareness and connect with customers.
2. Embrace influencer marketing
Work with industry influencers to increase brand awareness. Influencers can help you reach consumers you’d otherwise miss. They can spread your content and legitimize your message with their authority.
The key to successful social media influencer marketing for your company is choosing the right influencers. They have to align with your brand’s core values and have the same target audience as you do.
3. Use search advertising
Put your brand name in your customer’s line of vision with search advertising – one of the most popular forms of PPC.
Search advertising lets you show specific ads to particular audiences based on their needs. And the analytics behind it are rich in detail, so you can see who clicked on your ads, the types of interaction that occurred and whether these users returned later. Plus, customers find search ads to be much less disruptive than, say, pop-up ads.
4. Employ remarketing techniques
Remarketing ads work by finding audiences who have previously visited your website or used your mobile app so you can show them advertisements for your brand.
Remarketing has several benefits. When your customers see your brand everywhere, it creates the impression that you’re ‘bigger’ than you are. And much like search advertising, you can show specific ads based on audience behavior. Also, remarketing can help to spread the word and increase brand recognition.
This creates a much more personalized message, making your brand more memorable. With the right approach, remarketing can be an invaluable tool for increasing brand awareness and driving sales.
5. Use customers’ testimonials
Customer testimonials are a great way to build brand awareness and convince undecided customers to opt for your product!
What are the perks of testimonials on your website?
- They help establish your credibility as a brand,
- They drive sales. There’s nothing more convincing than reading success stories from other satisfied clients,
- They are highly effective and free ads.
6. Guest posting in related industries
By writing articles for other related websites, you can reach a whole new audience of potential customers. This will help increase traffic to your website and give you a chance to show off your expertise and build credibility in your industry.
7. Use trending hashtags
Hashtags extend the reach of your post. By capitalizing on trending topics, businesses can ensure that a wider audience sees their content.
When used correctly, hashtags can be a powerful tool for driving traffic to your website or social media platform. Make sure you pick hashtags that are popular enough.
Research has shown that brands that use hashtags on Twitter increase user engagement by 1.5X, while optimal results for Instagram can be obtained with 11 or more hashtags.
The above-mentioned ideas present many ways to boost your brand awareness strategy. Some are free, some paid, and some just require you to spin your resources differently.
Choose a method (or implement all of them) that suits your needs best.
