Tarel Lab
Building a science-first skincare brand's digital home from the ground up
Tarel Laboratory is a dermatology-inspired skincare brand built around one core belief that scientific discovery should be accessible and affordable for everyone. Their hero product, EPIKADOT, is a microneedle vector patch that targets early-stage pimples before they surface a genuinely innovative product that needed an equally distinctive digital experience to communicate its science clearly and convert a sceptical skincare audience. We built their Shopify store from scratch, designed to translate complex dermatological technology into a clear, compelling, conversion-focused ecommerce experience.
Technology
Shopify
Industry
Beauty & Skincare
Services
Web & UX Design
Shopify Theme Development
Science Communication UX
Product Education Pages
Blog (Skinology)
Quiz Integration
Techstack
Payment Gateways (USD)
Student Discount Programme
Quiz Tool (Know Your Zits)
Newsletter
Social Commerce
The Challenges
Communicating a genuinely innovative product to a sceptical skincare audience
Tarel Laboratory's EPIKADOT isn't another hydrocolloid patch — it's a microneedle vector patch designed to target early-stage inflammation before a pimple even surfaces. That's a genuinely novel concept in a category where most products look and feel similar. The challenge was building a Shopify store that could explain this technology clearly enough to build trust, without making the shopping experience feel like a science lecture — while also creating an educational content layer (Skinology) that supported SEO and long-term brand authority.
Communicating Complex Science Simply
EPIKADOT's core differentiator microneedle vector delivery targeting sub-surface inflammation is technically sophisticated. The store needed to communicate this clearly enough to justify the purchase decision, without overwhelming shoppers with jargon that creates confusion rather than confidence.
Building Trust for a New Brand
Tarel Laboratory was a new brand entering a crowded, sceptical skincare market. Without established reviews or celebrity endorsements, the store needed to build credibility through science, transparency, and educational content not marketing claims.
Global DTC from Day One:
With USD pricing and international shipping, Tarel needed a store built for global DTC commerce from the start clear product pages, a seamless checkout experience, and content accessible to an international English-speaking audience.
Our Solution
A Shopify store that makes science accessible, credible, and easy to buy
We designed and built Tarel Laboratory's Shopify store with science communication at the centre of the experience. The homepage leads with the core technology proposition microneedle vector delivery, early-stage acne targeting, natural ingredients presented visually and clearly without hiding behind technical language. Each product has a dedicated education layer explaining how it works, what it targets, and why it's different from conventional spot treatments. The "Know Your Zits" quiz engages shoppers interactively and guides them to the right product based on their specific skin situation reducing purchase hesitation and increasing conversion.
Science Made Shoppable
Complex dermatological concepts microneedle vector delivery, early-stage inflammation, sebum blockage presented visually and clearly on every product page, building enough understanding to drive confident purchase decisions.
Skinology Content Layer
An integrated blog built directly into the store, covering acne stages, ingredients, and treatment science supporting long-term SEO authority while giving shoppers the education they need to trust the brand before buying.
Know Your Zits Quiz
An interactive quiz that identifies a shopper's specific acne situation and guides them to the right Tarel product reducing purchase hesitation and increasing the likelihood of finding the right solution on the first visit.
