Expanding Markets with a Data-Driven Strategy for MUSE
Muse is a leading e-commerce website in Thailand specializing in personalized phone cases. They partnered with Stars Commerce to expand into the Malaysia and Singapore markets. Discover how our SEO services and performance marketing strategy boosted their sales and drove rapid growth. In just 6 months, Muse’s organic traffic increased significantly, delivering strong results across new markets.
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80X
Impressions increased by 80X
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150%
Target website visits increased
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2M+
Clicks increased by 150%
Challenges
MUSE faced major usability issues with their existing website. The user interface lacked clarity, and the poor UX design made it difficult for customers to navigate — particularly on collection and product pages. The site structure and sitemap needed a complete overhaul, as users found it hard to discover products or complete purchases smoothly. As MUSE prepared to expand into new international markets like Malaysia and Singapore, they also needed a bilingual experience in Thai and English. However, the site lacked visibility in both local and international search engines, posing a challenge to attracting and converting new customers outside Thailand.
Solution
Stars Commerce tackled all of these challenges with a full-scale solution. We redesigned the entire website structure with a focus on intuitive UX and modern UI design — improving navigation, restructuring the sitemap, and optimizing both product and collection pages for discoverability and conversion. For growth in international markets, we implemented a dual-language setup without affecting performance in the Thai market. On the SEO side, we applied a localized and international strategy tailored to attract users from Thailand, Malaysia, and Singapore. In parallel, we launched a performance marketing campaign using Meta Ads with diverse creatives and content strategies to effectively target new customers and generate sales across borders. This comprehensive approach ensured technical health, improved organic reach, and drove high-impact paid results.
Results
Through a unified approach combining Ecommerce SEO and performance-driven Meta ad campaigns, MUSE achieved a remarkable 420% return on investment. The SEO improvements significantly increased organic visibility and keyword rankings across both local and international markets, while the optimized UX design led to higher engagement and easier product discovery. Simultaneously, the Meta Ads strategy reached targeted audiences in Malaysia and Singapore with tailored content that resonated and converted. Together, these efforts not only boosted traffic but also drove a substantial increase in online sales — positioning MUSE for sustainable growth beyond Thailand.