Search has changed. Customers still Google what they need, but more and more they're also asking ChatGPT, Gemini, and Perplexity for recommendations. We help brands show up in both combining proven SEO fundamentals with the structured, AI-readable content that gets you recommended when AI is doing the searching.
At Stars Commerce we treat SEO and AI search as two sides of the same goal being the answer customers find, whether they're typing into Google or asking an AI assistant. This newer discipline is sometimes called GEO, or Generative Engine Optimisation, but the idea is simple: structure your content so AI systems can read, understand, and recommend it, while still handling the technical SEO foundations that search engines have always rewarded — site structure, page speed, on-page optimisation. One strategy, built for how people actually search today.
We've helped brands across industries grow organic traffic, climb search rankings, and stay visible as search shifts toward AI. Here's a snapshot of our impact.
Years of SEO Experience
Over a decade of hands-on SEO experience adapting strategies as search engines, algorithms, and now AI assistants continue to evolve.
SEO Projects Delivered
Over 100 SEO projects delivered across industries from technical audits and content strategy to full organic growth campaigns.
Industries Served
Deep cross-industry SEO experience spanning ecommerce, retail, fashion, healthcare, technology, education, and more.
We cover both halves of modern search making sure your brand shows up whether someone is typing into Google or asking an AI assistant for a recommendation.
We structure your content so AI systems like ChatGPT, Gemini, and Perplexity can read, understand, and recommend it covering structured data, clear answer-style content, and the technical signals AI models actually rely on.
We optimise the content on your pages keywords, headings, internal linking, and content depth so search engines understand exactly what each page is about and rank it accordingly.
We fix the technical foundations that determine whether search engines can crawl, index, and rank your site properly site speed, mobile usability, crawlability, and structured markup.
We build your site's authority through quality backlinks, digital PR, and outreach the signals that tell search engines other credible sites trust and reference yours.
We optimise product pages, collection structure, and site architecture specifically for ecommerce helping Shopify and online stores rank for the searches that actually lead to purchases.
For brands with a physical presence, we optimise your Google Business Profile, local citations, and location-based content so you show up when nearby customers are searching.
For brands targeting multiple countries or languages, we structure your site so each market is correctly understood by search engines avoiding duplicate content issues and targeting the right audience in the right language.
Every SEO and AI search decision we make comes back to three things.
We make sure your site is fast, crawlable, and structured correctly so search engines and AI systems can access and understand it without obstacles.
We make sure your content actually matches what people are searching for and asking AI not just stuffed with keywords, but genuinely answering the question.
We build the trust signals quality backlinks, credible mentions, consistent information that tell search engines and AI systems your brand is a reliable source.
From technical audits and content overhauls to full organic growth campaigns here's a look at how we've helped brands climb rankings, grow traffic, and stay visible as search keeps changing.
We start with a full audit technical issues, content gaps, backlink profile, and where you currently stand in AI-generated answers. From there we build a prioritised strategy based on what will actually move rankings, not a generic checklist.
We identify what your customers are actually searching for and how they're asking AI assistants the same questions so content is built around real intent, not guesswork.
We fix the technical issues holding your site back speed, mobile usability, crawlability, and structured data so both search engines and AI systems can access and understand your content properly.
We optimise existing pages and create new content structured to rank well and to be easily understood and quoted by AI systems clear, well-organised, and genuinely useful.
We build your site's credibility through quality backlinks and digital PR the off-page signals that tell both search engines and AI systems your content is trustworthy.
We track rankings, organic traffic, and how often your brand appears in AI-generated answers giving you clear, regular reporting on what's working and what's next.
SEO and AI search aren't one-time projects. We continuously refine the strategy based on real performance data, algorithm changes, and how AI systems evolve.
SEO focuses on ranking in traditional search engines like Google. AI search optimisation sometimes called GEO focuses on getting your content read, understood, and recommended by AI assistants like ChatGPT, Gemini, and Perplexity. They overlap significantly, but AI search requires more structured, clearly written content that AI models can easily extract answers from.
Neither fully. Google still handles the vast majority of searches especially transactional ones where someone is ready to buy. But AI assistants like ChatGPT, Gemini, and Perplexity are taking a real and growing share of research and comparison queries. The honest answer is that you need visibility in both. Ignoring AI search today is the same mistake as ignoring Google in 2005.
Most businesses genuinely don't know and that's the problem. The quickest way to check is to ask ChatGPT, Gemini, or Perplexity the questions your customers would ask "best [your category] in Thailand", "[your product] vs [competitor]", "who provides [your service] in Bangkok" and see if you appear, and what's being said about you when you do. We run this as part of our initial audit before recommending anything.
There are usually three reasons SEO fails: the work focused on rankings without connecting to keywords that actually drive revenue, technical issues underneath were never properly fixed, or it stopped too early SEO typically takes 3 to 6 months to compound into visible results, and most businesses quit right before the curve starts moving. We start with a full audit to diagnose exactly what went wrong before, rather than repeating the same approach.
Sometimes and that's a legitimate concern worth taking seriously. But being the brand that AI names and recommends has real commercial value even without a click. When someone asks an AI for a recommendation and your brand comes up specifically and positively, that shapes buying decisions in ways that don't always show up in traffic data. The goal shifts from driving clicks to being the recommended answer.
Technical fixes can show movement within weeks. Competitive keyword rankings typically take 3 to 6 months. AI search visibility is less predictable we've seen brands start appearing in AI answers faster than they rank on Google, simply because fewer competitors are optimising for it yet. Anyone guaranteeing specific rankings in a fixed short timeframe is overselling but a well-executed strategy compounds significantly over 6 to 12 months.
They overlap more than they differ. Good technical SEO, well-structured content, and genuine authority signals help with both. The main difference is that AI systems strongly favour clear, direct answers and well-organised content which Google increasingly rewards too. We build one integrated strategy rather than running two parallel workstreams.
Pricing varies because scope varies enormously. A local restaurant needs completely different work to a Shopify store with thousands of products competing internationally. We price based on an audit of your specific situation and competitive landscape not a flat package that averages across every type of client. After an initial conversation and audit, you'll get a clear proposal based on what your situation actually requires.
We create exceptional Shopify experiences that reflect the identity and uniqueness of your fashion brand.
We design beautiful digital experiences that capture the unique identity of your beauty brand.
We develop digital solutions tailored for retail businesses of all sizes, built to support long-term growth.
We build secure and reliable digital solutions tailored to the needs of healthcare and medical businesses.
We create modern, high-performance digital solutions to support and accelerate your technology and IT business.
We create modern digital solutions and learning experiences for educational institutions, international schools, and training organizations, helping them engage learners effectively
